CRM Case Study

Sogol CRM

Sogol CRM
Team Members
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Joshua Rogers

Platform
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Desktop

Mobile

Design Tools
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Figma

Midjourney

Adobe Suite

Duration
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October 2022

Overview

Overview

The Sogol CRM app aims to enhance users' sense of connection within their digital workspace. It provides a simplified, gamified, and unified experience to assist companies struggling with their CRM solutions. Our goal is to deliver a solution that is both enjoyable and practical. We will measure effectiveness through qualitative feedback from our users. For far too long, CRM apps have been dominated by an excess of tools and a lack of usability. Most CRM apps resemble cluttered garages of hoarders. While each tool may serve a specific purpose, the question arises: is it necessary to have such an overwhelming array of tools at our disposal? This abundance can create cognitive clutter in an already busy world. Our objective has always been to simplify and gamify the experience within the sales field. Sales is an interactive and enjoyable profession, and our apps aim to reflect this dynamic nature of work.

Discover
Discover
My Roles

My Roles

UI Design
UX Design
App Design
Research
Design Systems
Tokenization
App Design
Research
UX Design
Design Systems
UI Design
Tokenization
Context

Context

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Problem

Problem

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Opportunity

Opportunity

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Research

Research

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

High Fidelity

High Fidelity

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Design

Design

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Results

Results

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Summary

Summary

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

As a busy sales representative Shantelle Lewis would like to flexibly manager her clients on the go and decrease errors so that she can earn more and advance her life and career. She is still paying her students loans back and often uses her phone for many different tasks throughout the day.

Sogol CRM

Sogol CRM